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Project

Branding, print ads and food packaging for The Grey Barn

Description

The Grey Barn wanted to expand their existing branding to better convey their beliefs about farming and the resulting products. We came up with the slogan “Food is beautiful”, which we felt captured the simple yet profound concept of organic farming, tied in with the Grey Barn’s inevitable penchant for modern rural aesthetics. The simple slogan set in a soft geometric sans-serif paired well with flourish-y illustrations inspired by dutch tiles. The motif translated well from advertisements to packaging.

2012–2013

Other projects

About

P&L Media was founded in 2011 by Lauren and Paley Dreier.

Lauren is an designer and artist with a background in architecture, product, fashion and graphic design.

Paley specializes in business development and brand strategy. He currently works with Font Bureau and Webtype.

Contact

Please .

373 Broadway, #F7
New York, NY 10013