The Grey Barn wanted to expand their existing branding to better convey their beliefs about farming and the resulting products. We came up with the slogan “Food is beautiful”, which we felt captured the simple yet profound concept of organic farming, tied in with the Grey Barn’s inevitable penchant for modern rural aesthetics. The simple slogan set in a soft geometric sans-serif paired well with flourish-y illustrations inspired by dutch tiles. The motif translated well from advertisements to packaging.