Branded gift bag item for Soho Strength Lab


Using the branding that we developed for Soho Strength Lab in an earlier phase, we were asked to come up with a branded item to include in a gift bag for residents of a new luxury condo building in the Flatiron District. Wanting to avoid bringing more logo’ed, plastic trinkets into the world, we thought that a laser-engraved notebook would be a useful and memorable gift. A collaborative project with L-Fab, our sister business, the artwork features engraved text and a cut-out, walkable map connecting the new residence with Soho Strength Lab.

Spring 2016

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P&L Media was founded in 2011 by Lauren and Paley Dreier.

Lauren is an designer and artist with a background in architecture, and technology.

Paley specializes in business development and brand strategy. He currently works with Type Network.


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373 Broadway, #F15
New York, NY 10013