P&L Media

A "slightly-off" proposal for IFC's annual upfront deck.

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Project

Annual upfront deck for Independent Film Channel

Description

For IFC’s annual upfront presentation to advertisers, we used custom illustrations and thoughtfully crafted copy to capture the client’s unique brand identity in a way that would appeal to media buyers. Included: greasy male hairstyles drawn onto competitors’ logos.

Fall 2011

About

P&L Media was founded in 2011 by Lauren and Paley Dreier.

Lauren is a designer with a background in architecture, art and technology.

Paley specializes in business development and brand strategy. He currently works with Type Network.

Contact

Please .

373 Broadway, #F15
New York, NY 10013