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Annual upfront deck for Independent Film Channel


For IFC’s annual upfront presentation to advertisers, we used custom illustrations and thoughtfully crafted copy to capture the client’s unique brand identity in a way that would appeal to media buyers. Included: greasy male hairstyles drawn onto competitors’ logos.

Fall 2011

Other projects


P&L Media was founded in 2011 by Lauren and Paley Dreier.

Lauren is an designer and artist with a background in architecture, and technology.

Paley specializes in business development and brand strategy. He currently works with Type Network.


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373 Broadway, #F15
New York, NY 10013